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Direct Thermal and Thermal Transfer Labels |

There are two thermal printing methods: direct thermal and thermal transfer. Each method uses a thermal print head that applies heat to the surface being marked. Thermal transfer printing uses a heated ribbon to produce durable, long-lasting images on a wide variety of materials. No ribbon is used in direct thermal printing, which creates the image directly on the printed material. Direct thermal media is more sensitive to light, heat and abrasion, which reduces the life of the printed material.
Direct thermal printing uses chemically treated heat-sensitive media that blackens when it passes under the thermal print head. Direct thermal printers have no ink, toner, or ribbon. Thermal media images may fade over time. If the label is overexposed to heat, light, or other catalysts, the material will darken and make the text or bar code unreadable. For these reasons, direct thermal printing is not used for lifetime identification applications. The readability of direct thermal labels, wristbands, and receipt papers varies greatly, depending on the usage conditions, but the technology provides ample lifespan for many common bar code printing applications including shipping labels, patient and visitor identification, receipts, and ticket printing.
For example, after spending six months in storage at a distribution centre direct thermal labels can easily still be scanned, and direct thermal patient wristbands have a special coating that makes them water and chemical-resistant. Common thermal printing applications include: shipping labels, including compliance labels; receipts; pick tickets; coupons; event tickets; citations and parking tickets; name tags; visitor passes; and more.
Thermal transfer printers can accept a wider variety of media than direct thermal models, including paper, polyester, and polypropylene materials. Thermal transfer printers can create extremely durable wristbands, asset tags, and certification labels, in addition to common labels, tags, and tickets. The specific label material and ribbon must be carefully matched to ensure print performance and durability.
By selecting the right media-ribbon combination, as well as specialty adhesives, users can create archival-quality labels to withstand temperature extremes, ultraviolet exposure, chemicals, sterilization, and more. Typical thermal transfer applications include: product identification; circuit board tracking; permanent identification; sample and file tracking; asset tagging; inventory identification; certification labels such as UL/CSA; laboratory specimens; cold storage and freezers; and outdoor applications. |